Welcome!

Thank you for visiting Aninas Recipes, my very own little space where I can share my culinary adventures with the world.  This really isn’t your normal food blog.  As a matter of fact, this little sharing space has become a recipe portal for the last 7 years and is filled with easy recipes for the home cook, focusing on cooking-from-scratch and enjoying the thrill of the kitchen.

Everyday food becomes all-you-can-think-of food, and that’s about my purpose here!

My blog paints a picture of utter passion for great fresh produce, quality ingredients and wonderful flavours and aromas (and maybe a few awesome products as well) – all whipped up and mastered from my rather inadequate little kitchen in Johannesburg and photographed in my own comfy home studio.

Who am I?

My name is Anina Meyer – an amateur turned pro – recipe developer, blogger, food stylist, photographer, cook, sometimes baker and entertainer if you like.  Yes, despite what you might think, I have no formal culinary background as such, but had to quickly learn the ropes when I jumped head first into the family Cake Shop! Menu development and catering was the order of the day.  Once I was gifted my first DSLR camera, I went to Google and Youtube school and learned all about Food Photography and Styling – one of my many passions!

My Food Journey

I am a whole lot more conscious of what I eat as opposed to when I was in my 20’s! My food journey is a pretty simple one.  I always thought that the absolute best way to go is eating Whole Foods.  Being not a fan of processed, ready-made meals, I would much rather cook something from scratch for me and my family, than having to resort to giving my family nutrition-less food.  In saying that, this blog is not an exclusively “healthy” blog.

I feature some crazy yummy not-so-healthy treats and cakes, BECAUSE LIFE IS SHORT RIGHT? but then again, I also love eating healthy and fresh food, so you will see a lot of that.

We try not to eat too much meat and I could easily be on a plant based only diet (I experiment a lot with this at home) – I try to make good choices for myself as far as I can.  The rest of my household? Recons veggies need a special place in hell. Yes. The Dilemma. I have to cook two meals for dinner sometimes – a veggie based meal for me and a more meaty meal for the man. (He gets smoothies and basically spinach and tomato salads for lunch). We have come a long way and it’s been a positive change to try and minimize our meat consumption.  When I do shop for meats, I keep a conscious eye out on where it’s from and how it has been farmed.

So… you will see some lip-smacking roasts, grills and just generally easy weekday meals that features good quality meats.

Right now…

As a Food Content Specialist, daytime is a hustle as I freelance as a professional recipe developer, food stylist, and photographer.  I create drool-worthy images for brands, restaurants and basically anyone in the hospitality industry, upping their digital portfolio.  If you need content for your website, let me write your piece on healthy living,  or feature your super duper ingredients or whatever else you would like me to talk about.  Let’s put our heads together and design campaigns that will speak to your crowd in any way you think fit and get feet through the door.

Request my Media Kit and Rate Card here…

I am honored to share my crazy, free and dynamic personality through my food with you.  Thanx for stopping by, grab your aprons, get cooking, and let me know how it went!

Just a side note:

I really love what I do and it has become not only a passion but a way of income, which I am truly grateful for. So, my content, recipes, and images are my own and if you would like to use any of the lip-smacking stuff you see here, please get in touch through my contact page up-screen. Good?

Oh and while we are here: I don’t usually post press releases on my website, but if something really catches my attention, I might let the world know through Facebook, Twitter, Instagram, and Pinterest. You are welcome to mail me the latest addition to your foodie empire.

I’m also happy to collaborate with like-minded, talented food enthusiasts – let’s brainstorm!